:root{--ink:#0a1020;--paper:#f5f1e8;--blue:#2d5bff;--orange:#ff7a33;--muted:#576174;--line:#ccd2de}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:#fff;color:var(--ink);font-family:Inter,ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif}a{color:inherit}a:focus-visible,button:focus-visible,input:focus-visible{outline:3px solid #ffb224;outline-offset:4px}.strategy-bar{position:sticky;top:0;z-index:20;display:flex;align-items:center;justify-content:space-between;gap:24px;padding:16px clamp(22px,5vw,76px);border-bottom:1px solid var(--line);background:rgba(255,255,255,.96);backdrop-filter:blur(14px)}.wordmark{display:flex;align-items:center;gap:12px;font-weight:850;text-decoration:none}.wordmark span{display:grid;width:34px;height:34px;place-items:center;background:var(--ink);color:#fff;font-size:18px}.strategy-bar nav{display:flex;gap:24px}.strategy-bar nav a{color:#3f4a5e;font-size:.86rem;font-weight:750;text-decoration:none}.campaign-hero{display:grid;min-height:700px;grid-template-columns:minmax(0,48%) minmax(0,52%);background:var(--paper)}.hero-copy{display:flex;flex-direction:column;justify-content:center;padding:clamp(56px,8vw,120px) clamp(28px,7vw,110px)}.overline{margin:0 0 20px;color:#2545bc;font-size:.76rem;font-weight:850;letter-spacing:.16em;text-transform:uppercase}.hero-copy h1{max-width:690px;margin:0;font-size:clamp(3.2rem,6.3vw,6.8rem);font-weight:780;letter-spacing:-.065em;line-height:.9}.lede{max-width:630px;margin:30px 0;color:#3f4a5e;font-size:clamp(1.05rem,1.5vw,1.28rem);line-height:1.65}.hero-actions{display:flex;flex-wrap:wrap;gap:12px}.action{display:inline-flex;min-height:50px;align-items:center;justify-content:center;padding:0 20px;border:1px solid var(--ink);font-size:.9rem;font-weight:800;text-decoration:none}.action-primary{background:var(--ink);color:#fff}.action-quiet{background:transparent}.hero-visual{position:relative;min-height:620px;overflow:hidden}.hero-visual picture,.hero-visual img{width:100%;height:100%;display:block;object-fit:cover}.market-card{position:absolute;right:0;bottom:0;width:min(390px,82%);padding:30px;background:var(--blue);color:#fff}.market-card small,.market-card span{display:block;color:#fff;font-size:.72rem;font-weight:750;letter-spacing:.11em;text-transform:uppercase}.market-card strong{display:block;margin:12px 0 28px;font-size:2rem;line-height:1.05}.signal-strip{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--ink);border-bottom:1px solid var(--ink)}.signal-strip div{display:flex;gap:22px;padding:24px clamp(24px,5vw,70px);border-right:1px solid var(--ink);font-weight:750}.signal-strip div:last-child{border:0}.signal-strip b{color:#a73f0a}.playbook{padding:110px clamp(24px,6vw,88px);background:#fff}.section-label{color:#2545bc;font-size:.75rem;font-weight:850;letter-spacing:.16em;text-transform:uppercase}.playbook-heading{display:grid;grid-template-columns:1.2fr .8fr;gap:60px;align-items:end;margin:18px 0 66px}.playbook-heading h2,.resource-board h2,.briefing h2{margin:0;font-size:clamp(2.3rem,4.6vw,5.2rem);letter-spacing:-.05em;line-height:.96}.playbook-heading p,.briefing>div>p:last-child{color:var(--muted);font-size:1.04rem;line-height:1.75}.resource-board .board-intro>p:last-child{color:#b8c2d5;font-size:1.04rem;line-height:1.75}.playbook-steps{display:grid;margin:0;padding:0;grid-template-columns:repeat(4,1fr);list-style:none;border-top:1px solid var(--ink)}.playbook-steps li{min-height:280px;padding:28px 25px;border-right:1px solid var(--line)}.playbook-steps li:last-child{border:0}.playbook-steps span{color:#2545bc;font-size:.73rem;font-weight:850;text-transform:uppercase}.playbook-steps h3{margin:54px 0 14px;font-size:1.35rem}.playbook-steps p{color:var(--muted);line-height:1.65}.resource-board{display:grid;grid-template-columns:.7fr 1.3fr;gap:70px;padding:110px clamp(24px,6vw,88px);background:var(--ink);color:#fff}.resource-board .overline{color:#95a9ff}.board-grid{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid #526079}.board-grid a{display:flex;min-height:360px;flex-direction:column;padding:28px;border-right:1px solid #526079;text-decoration:none;transition:background .2s,transform .2s}.board-grid a:last-child{border:0}.board-grid a:hover{background:#17213a;transform:translateY(-5px)}.board-grid span{color:#aab5cb;font-size:.72rem;font-weight:800;text-transform:uppercase}.board-grid h3{margin:70px 0 14px;font-size:1.45rem}.board-grid p{color:#b8c2d5;line-height:1.65}.board-grid b{margin-top:auto;color:#b8c6ff}.briefing{display:grid;grid-template-columns:1fr 1fr;gap:70px;padding:100px clamp(24px,7vw,110px);background:var(--orange)}.briefing .overline{color:#4a210d}.briefing>div>p:last-child{color:#4b250f}form{align-self:center;padding:32px;background:#fff;box-shadow:12px 12px 0 var(--ink)}form label{display:block;margin-bottom:9px;font-size:.8rem;font-weight:850;text-transform:uppercase}.subscribe-row{display:flex}.subscribe-row input{min-width:0;min-height:52px;flex:1;padding:0 15px;border:1px solid #8791a2;color:var(--ink);font:inherit}.subscribe-row button{min-height:52px;padding:0 18px;border:1px solid var(--ink);background:var(--ink);color:#fff;font-weight:800;cursor:pointer}form small{display:block;margin-top:13px;color:var(--muted);line-height:1.5}footer{display:flex;justify-content:space-between;gap:30px;padding:46px clamp(24px,6vw,88px);background:#fff}footer p{color:var(--muted)}footer nav{display:flex;flex-wrap:wrap;align-items:center;gap:18px}footer a{font-weight:700}.cookie{position:fixed;right:18px;bottom:18px;z-index:40;max-width:420px;padding:20px;border:1px solid var(--line);background:#fff;box-shadow:0 20px 60px rgba(10,16,32,.22)}.cookie p{margin:0 0 14px;color:#3f4a5e;line-height:1.5}.cookie div{display:flex;justify-content:flex-end;gap:8px}.cookie button{min-height:38px;padding:0 14px;border:1px solid var(--ink);background:#fff;color:var(--ink);font-weight:750}.cookie .accept{background:var(--ink);color:#fff}@media(max-width:980px){.campaign-hero,.resource-board,.briefing,.playbook-heading{grid-template-columns:1fr}.hero-visual{min-height:480px}.playbook-steps,.board-grid{grid-template-columns:1fr 1fr}.board-grid a:nth-child(2){border-right:0}.board-grid a:last-child{border-top:1px solid #526079}.strategy-bar nav{display:none}}@media(max-width:640px){.hero-copy{padding:68px 24px}.hero-copy h1{font-size:3.35rem}.signal-strip,.playbook-steps,.board-grid{grid-template-columns:1fr}.signal-strip div,.playbook-steps li,.board-grid a{border-right:0;border-bottom:1px solid var(--line)}.market-card{width:90%}.subscribe-row{flex-direction:column}footer{flex-direction:column}.cookie{left:14px;right:14px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}